Leonardo Sonnoli

Leonardo Sonnoli

Born in Trieste in 1962. He deals mainly with the visual identity of public bodies and private companies. He has worked for, among others, the Venice Biennale, the Château de Versailles, the Centre Pompidou, the Palazzo Grassi-François Pinault Foundation, the Mart in Rovereto, the Giulio Iacchetti Studio, the Superintendence for Archaeological Heritage of Rome, the New York Times, the SNCF (French railways), Artissima, International Fair of Contemporary Art, Turin and the furniture company Zanotta. He has taught at the RISD – Rhode Island School of Design (USA) – and at the IUAV in Venice; he currently teaches at the ISIA in Urbino and holds regular workshops and lectures on his activity in Italy and abroad. In 2004 he was the only Italian included by Phaidon Press, in the volume AREA, in the list of the hundred most important and innovative graphic designers in the world. His designs are kept in numerous international public collections and he has received prestigious awards, including the Rodchenko Prize 2008, the silver medal at the Triennial in Toyama (Japan), the first prize at the Biennial of Hangzhou (China), the Merit Award of the Art Directors Club New York (USA) and, in 2011, the Golden Compass Prize (in addition to two special mentions in 2001 and 2014). One of the very few Italian members of the Alliance Graphique Internationale. He is living and running his office “Studio Leonardo Sonnoli” in Rimini.

Pay Per Design

by Leonardo Sonnoli

The signs not only recall the physical places of international markets, from Piccadilly Circus to Times Square, but also evoke the iconic role played by neon in twentieth-century culture: since when over a hundred years ago, a Parisian barber lit the first sign in a small shop called Palais Coiffeur, neon has gone from being a lively tool capable of attracting tourists to restaurants, shops or snack bars, to becoming a recognisable feature of major cities, and is now a favourite material of many contemporary artists. 

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Piper

di Leonardo Sonnoli

The famous Piper disco (1966-69), reconstructed for the occasion, not only evokes a symbol of the era frequented by the international creative milieu based in Turin, but also emphasises the iconic role played by the neon sign in contemporary culture. 

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