/ART offers a range of technical services and support in the development of Design Original Items, Artist's multiples and Limited Series to Artists and Designers, whether renowned or emerging.
/ART offers a range of technical services and support in the development of Design Original Items, Artist's multiples and Limited Series to Artists and Designers, whether renowned or emerging.
The signs not only recall the physical places of international markets, from Piccadilly Circus to Times Square, but also evoke the iconic role played by neon in twentieth-century culture: since when over a hundred years ago, a Parisian barber lit the first sign in a small shop called Palais Coiffeur, neon has gone from being a lively tool capable of attracting tourists to restaurants, shops or snack bars, to becoming a recognisable feature of major cities, and is now a favourite material of many contemporary artists.
The famous Piper disco (1966-69), reconstructed for the occasion, not only evokes a symbol of the era frequented by the international creative milieu based in Turin, but also emphasises the iconic role played by the neon sign in contemporary culture.
The signboard of a place and the call to end up again all-round.