Neon Dream is the first chronicle of 365 for the Prada Fall/Winter 2018 Womenswear Advertising Campaign, with Amanda Murphy as the protagonist, in the always-illuminated Las Vegas night. Neon are evrywhere!
The first exhibition of "A view not a window" highlights the neon artwork by Massimo Uberti. The peculiarity of this project is based on the h24 of the exhibition, which is admirable at any hour of the day.
From the 14th to the 17th June 2018, the city of Basel, Switzerland, hosts Art Basel, an international art exhibition with 290 of the best art galleries in the world and over 4,000 artists. One of them is Cerith Wyn Evans with his 3.5 meters tall neon installation.
Recently Digestivo Antonetto's advertising video came out displaying a jukebox connected to a person's stomach. The signs and the stylized human figure are represented by sets of intermittent cold cathode light. In this videos what strikes the viewer are the lively colors of the lights turning themselves on and off, powerful tones that engage and make the neon the perfect choice for any advertising campaign like this one.