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This is not a random neon laboratory from the past. This place is where the neon inventor worked more than 100 years ago. This is Georges Claude’s neon shop portrayed in a 1914 Science magazine.

Neon Dream is the first chronicle of 365 for the Prada Fall/Winter 2018 Womenswear Advertising Campaign, with Amanda Murphy as the protagonist, in the always-illuminated Las Vegas night. Neon are evrywhere!

The main attraction of the California Disney Adventure Park is Cars Land, an accurate reproduction of Radiator Springs present in Cars world. The town is full of references to the iconic Route 66, and each sign and decoration is created with neon.

Can distinguish neon from other artificial lighting sources? Here's a few tips to not mistake it with fluorescent lamps or with flex "neon" (which is actually LED). Watch the video too!

The first exhibition of "A view not a window" highlights the neon artwork by Massimo Uberti. The peculiarity of this project is based on the h24 of the exhibition, which is admirable at any hour of the day.

Do you know what Neon is? The REAL Neon? We are talking about cold cathode lamps individually created by master blowers, who are artisans that skillfully work the glass. They are not just industrial products, every piece is unique and handmade with great precision.

From the 14th to the 17^th June 2018, the city of Basel, Switzerland, hosts Art Basel, an international art exhibition with 290 of the best art galleries in the world and over 4,000 artists. One of them is Cerith Wyn Evans with his 3.5 meters tall neon installation.

Leonardo Sonnoli is placed on the list of the one hundred most relevant and innovative graphic designers, worldwide. He is the author behind the installation promoted by F/ART for the new set up of the Triennale Design Museum. We met him in order to outline his relationship with neon.

Recently Digestivo Antonetto's advertising video came out displaying a jukebox connected to a person's stomach. The signs and the stylized human figure are represented by sets of intermittent cold cathode light. In this videos what strikes the viewer are the lively colors of the lights turning themselves on and off, powerful tones that engage and make the neon the perfect choice for any advertising campaign like this one.

Neon is the protagonist of the new advertising champaign of Sanbittèr from the 13^th May on main television channels and also on social media.