Chiara Ferragni, one of the most important fashion influencers in the world, loves neon.
Il blog da lei fondato nel 2009 e ora diventato una piattaforma multimediale con tanto di e-commerce, porta il logo con un font che richiama appunto una scritta fashion al neon rosa. Logo che poi viene adoperato anche in tutti gli altri canali: facebook, instagram, youtube.
There is not only the digital version, but also the real neon version: as you can see in this instagram post, it's now in her office!
In May 2018 Chiara Ferragni celebrates her 30th birthday and for this occasion she asked a custom made pink neon "Chiara 30" with a plexiglass support and it has been exhibited in the room where she celebrated her birthday. The hastag used during that event was #chiara30.
The couple Ferragni + Fedez ("Ferragnez") got married last September and this time they wanted the neon writing "amore" to make unique such important day.
She shared another custom written light with a cold cathode lamp: "Hotel California" for her new American house in LA, year 2017.
The 4th single-brand store (2nd in Europe) was inaugurated in Rue Debelleyme (Paris, France) just last week. The other three are in Milan, Shanghai and Chengdu. There are also hundreds of worldwide retailers and temporary shops like the one in Cortina D'Ampezzo (Italy).
It is original and unique, handcrafted by skilled artisans who work the glass with great care for details. It is customizable: it's possible to reproduce a person's calligraphy or a stylized drawing. Cold cathode is the greenest lighting source in the world according to the American UL authority. Its life expectancy goes beyond 50,000 hours, there are instances of installations with a lifespan of over 50 years, a good neon transformers helps a lot too.
It is not an industrial product, you need a single project to realized each installation, the only limit is your creativity!
About neon there is so much misinformation, even wikipedia says few words and quite confused.
To satisfy your curiosity here are some links to know more:
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